Epic CEO Says Apple Could Try to ‘Crush the Metaverse’
Tim Sweeney, the CEO of video game and software developer Epic Games, is a big believer in the metaverse – but thinks Apple will try to either crush it or “extract all the profit from it.”
Sweeney made the comments during an interview with GameIndustry at the Game Developers Conference (GDC) in San Francisco this week.
The executive has been a long-standing critic of Apple’s walled garden approach, having previously been entangled in a legal battle with the company relating to its App Store policies.
‘The metaverse must be open’
Apple is expected to release its Reality Pro VR/AR headset later this year, and many believe the launch could be a watershed moment for the much-hyped metaverse, encouraging mainstream adoption due to the tech giant’s name value.
Sweeney, though, isn’t buying it. In the interview with GameIndustry, the CEO predicted that Apple will “either try to crush the metaverse, or extract all the profit from it, one or the other.”
Explaining the rationale for his claim, the outspoken executive noted, “Apple doesn’t let you use a competing browser engine. So they can do the same thing with the metaverse, so they can say, ‘You must use Apple’s limited metaverse engine, you can’t build your own, you can’t use Unreal.’”
Such a policy would be anathema to the grand vision of an interactive, interoperable metaverse accessible to all users. As Sweeney himself says, “The metaverse has to be open, it can’t be another walled garden.
“Open is a natural state of things, it’s only in the past 15 years that we’ve seen walled gardens take over the world with iOS and Facebook and other companies.”
Unreal Engine is an advanced real-time 3D creation tool for photo-real visuals and immersive experiences. At the GDC, Fortnite developer Epic has been busy demoing the latest features of Unreal 5.2, such as a nifty substrate shading system that lets artists create materials at a level of quality and fidelity that was previously impossible.
Apple faces anti-competitive claims
Although it’s unclear whether Apple would actually disallow Unreal Engine, this isn’t the first time complaints have been levelled against the company and its anticompetitive practices.
Earlier this year, Spotify and eight companies and associations co-authored a letter to the EU Commission’s executive vice president, dubbing the firm “harmful, anti-competitive, and monopolistic.” Signatories called for greater regulation to combat Apple’s app distribution practices, which they claimed “imposed unfair restrictions” on their businesses.
Sweeney, for his part, believes antitrust laws are necessary to keep Apple in check, saying, “We see them as utterly dominating this business if they’re allowed to use their market power and hardware to do so. So we’re fighting that.”
Appearing alongside executive VP Saxs Persson at the GDC’s State of the Unreal event, Sweeney brought the audience up-to-date on all things Epic including animation tools for virtual humans (MetaHumans) and an Unreal-powered creation tool for Fortnite (UEFN), which has been launched in public beta.
The metaverse ain’t dead
Last year, Epic announced a $2 billion funding round to advance its vision of building the metaverse, with the likes of Sony Group Corporation and LEGO investment firm KIRKBI pledging capital.
This week, Sweeney sat down with The Verge and said the metaverse was “a much more enjoyable and personal and empathetic medium than today’s social networks.”
He also took the opportunity to throw shade at Facebook, where everyone “gripes about politics and shows how awesome they are through photos.”
You gotta love Sweeney’s scorched-earth approach to interviews, where tech rivals are routinely trampled underfoot. But his comments about Apple in particular are likely to be shared by many metaverse maximalists, such are the measures it takes to prevent rivals from competing with its App Store.
According to a recent report by Bloomberg Intelligence, Apple’s entry to the metaverse could be a catalyst for faster growth, and the metaverse space could be worth $615 billion by the end of the decade.
The question is, will walled gardens be the norm – or will the metaverse be open to all?
This article is originally from MetaNews.